Advertisement Code of Conduct for Private Hospitals and Private Health Clinics 1. Introduction 1.1 Operators of the independent private healthcare facilities are required to comply with the Advertisement Codes. The Codes allow advertisement by operators of Private Health Facilities so that the public can have a better understanding of services and options available, and hence, make informed choices in healthcare. However, such information provided by owners of independent private health facilities should not induce unnecessary consumption of healthcare services or create unrealistic expectation of the services provided. 1.2 These codes aim to elucidate the broad principles set out in the Advertisement Law and shou...